Marketing and Fashion Projects

From branding campaigns to social media tactics, I've worked on a wide range of marketing projects that demonstrate my creative and analytical skills. Each project demonstrates my passion for bringing ideas to life and achieving noticeable outcomes.

USD x Fashion Valley Torero Runway

Led the fashion initiatives for a fashion show collaboration with Fashion Valley, a Simon Mall
Curated a lookbook of 17 individuals across 8 brands for both male and female targets in alignment with the needs

and preferences of the anticipated show audience
Collaborated with other teams in model fittings, finalizing and completing looks. Pivoted when needed in

response to fast fashion trends
Results: Sold out reserved seating, over 100 tickets sold, & raised $1000 for Maui Strong Fund

Kanbar Foundation

Collaborated on a comprehensive marketing strategy to support first-generation college students, achieving a 300% increase in applicants
● Redesigned website and social media platforms, driving a 300% growth in Instagram followers enhancing user experience and engagement
● Developed a content strategy that improved the foundation’s online presence, with further impact to be assessed in the next application cycle

Official Client Presentation

Influencer Marketing

Serve as influencer marketer on Tiktok to promote brand awareness through bi-weekly video posts, reaching 45k+

viewers
Support successful pop-up giveaway event, coordinating logistics and serving as day-of representative of the

brand
Developed skills in content strategy and campaign performance analysis to maximize impact and visibility

Full Princess Polly Playlist

Google Ads Campaign

• Developed Paid Google Search Ads to promote and raise awareness of University programs and engineering school initiatives.
• Targeted prospective college students and engineering program researchers market using a $500 budget over the course of 3 weeks. Campaign theme focused on highlighting prestigious programs and university rankings.
• Performed keyword research and Google trend analysis to develop and adjust ads through an iterative process over 3 rounds of ad modification.
• Results: Total Clicks: 1,931, Total Impressions: 44,092, CTR: 4.38%